Top-tier consulting firm quality. Tailored expertise. Competitive rates.


Path To Pre-Covid Growth: A Framework

Whether you’re a small, medium or large business, the current Covid-19 crisis has surely delivered a shock to your system. In this article, Rahul Bhargava addresses changing consumer behaviours, hits to supply chain, “going digital” and much, much more.

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Our services focus on our clients’ most critical business issues and opportunities: growth strategy, stakeholder alignment, digital transformation, international growth, performance management and operational excellence. Together with our network of top-tier management consultants (e.g., ex-McKinsey, BCG, Bain), we bring deep functional and sectoral expertise to create high impact for our clients.

Ensure that you have a digital roadmap for applying digital technologies and ways of working to all aspects of business

We help organisations be ready in Digital age

We help organisations be ready in Digital age

We help organisations be ready in Digital age


Rahul Bhargava

Rahul founded PurpleCrest in 2012 to help organisations significantly improve their operations. Prior to founding PurpleCrest, Rahul spent six years at McKinsey and Company where he was a member of the Asia Healthcare Practice and the Organisation Practice.



We live and breathe Impact. Every project for us is a challenge to deliver an impact multiple of 3x or more over the client’s investment on us. Testimony to this impact-led approach is the percentage of clients who engage us again (90%+) and length of select relationships (since inception 7 years back)!


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From 9% growth to 20%+

A mid-market pharmaceutical company was underperforming its peers (9% CAGR vs. 15% for peers). We were engaged by the promoter to diagnose key issues and...


Unlocking value from a loss-making brand

Unlocking value from a loss-making brand A pioneer brand was making huge losses every year, creating a burden on the... balance sheet for our...


Incubating a $100 mn disruptor

What started as a market research in the hospitality sector, resulted in incubation advisory for a real-estate technology organisation. Our engagement was across...


Managing merger in a USD 500 mn business

Managing merger in a USD 500 mn business [Title of case study]: Most mergers fail to create the desired value... Typical causes range from poor rationale for...


We strongly believe in putting client impact as the highest priority and creating engagement models around the desired impact. After various iterations, we have redefined the consulting model to make it better for clients and scalable for our firm. We analyse every project and hand-pick a team of experienced top-tier consultants to tackle it.

Our Clients

For clients, that means tailored expertise at highly competitive rates. Our network of consultants come from top tier management consulting firms (e.g., McKinsey, BCG, Bain), premier technology firms (e.g., Google, Microsoft), disruptor start-ups (e.g., Flipkart, Oyo) and boutique firms that are highly specialised in a relevant function such as UX, Design, Application Development, AI/ML, Blockchain etc.


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Digital Transformation Roadmap

What does the company of the future look like, and how do we get there?

Various versions of this question could be heard from CEOs these days. Such is the magnitude and pace of disruption across sectors & geographies. Winners are...

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    Challenges in going Digital - Real-Estate example:

    Transformation by definition is difficult. Statistics are against success of any transformation effort. It is not surprising that Digital...

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    Imperatives in Digital Age for pharma companies:

    A medical representative enters a doctor’s cabin and his iPad flashes the doctor’s prescribing behavior towards his company...